W. K. Kellogg

UI Design & Illustration



Designer & Illustrator

I’ve been working for Kellogg’s over the past few years but this particular project was very special, it was an opportunity to combine illustration, UI design and plant-based food. The brand decided to launch this new product range under the name W. K. Kellogg and through Digitas, I was able to design this new product webpage.

All packaging design was already established so although I had to work with some pre-existing assets, I ended up illustrating a lot of new content and we also shoot new photography to use throughout the different website pages.

Although I’m very happy with the final art direction of the illustrations style, this was a project where my initial concepts were more texturized with gradients and a few line details. I enjoy seeing the different outcomes though.


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